So if I create a brand around a drink I can just run a few commercials on TV to associate my brand with something people want (like I don't know, being percieve

So if I create a brand around a drink I can just run a few commercials on TV to associate my brand with something people want (like I don't know, being percieved as sexy by the opposite sex) then I will have a successful business? 100% anyone who tries this will fail