In René Girard’s mimetic theory, the "coquette" is someone who pretends to be indifferent to others but hopes that others imitate their desire for themselves.

In René Girard’s mimetic theory, the "coquette" is someone who pretends to be indifferent to others but hopes that others imitate their desire for themselves. I found an instructive study on how Instagram incentivizes this behavior. I explore the study in this post.