Product-market-fit is about having the right product. If you consider changing the market I guess this is about PMF, but most people think about PMF as changing

Product-market-fit is about having the right product. If you consider changing the market I guess this is about PMF, but most people think about PMF as changing the product. So, I'm trying to find the correct way to market to the developers (and companies) who really need my product. For what it's worth, it has the core features of all the incumbents, just better. So there is a market (unless none of those companies have reached PMF).