If I sell you a book on how to be succesful, and am not succesful, I have to fake success to get you to buy. So maybe I'll rent a sports car, overspend on my re

If I sell you a book on how to be succesful, and am not succesful, I have to fake success to get you to buy. So maybe I'll rent a sports car, overspend on my rent, go to holidays I can't afford, etc. because enough people might be fooled to allow me to actually afford these things.