I'm not talking about the supply chain costs of goods rising - from my view - corporations used inflation as cover to increase their profit margins and they are

I'm not talking about the supply chain costs of goods rising - from my view - corporations used inflation as cover to increase their profit margins and they are continuing to hold these high margins instead of going back to the competitive business as usual that we previously had. A costco sized bag of potato chips is now $11. Systemic economic factors only account for a fraction of that price hike in my appraisal. The idea that them dropping their price to a more reasonable $7 would be 'deflation' is overapplying economic theory terms. Pruning branches on one tree isn't deforestation. I feel like there is a certain breed of capitalist who took econ 101 and is deluded into thinking any backpressure of corporate greed is risking a 'deflationary spiral'.