That interview is a great example of fluff responses with Bierstadt being the fluffiest where the fluff starts to conflict with itself. First: In today’s worl

That interview is a great example of fluff responses with Bierstadt being the fluffiest where the fluff starts to conflict with itself. First: In today’s world, I believe a grotesque typeface’s voice needs a bit of a *human touch* to be more approachable and less institutional. Bierstadt’s systematic design contains organic touches to help *humanize* digital environments and *soften the regimented order* of grid typography. Later: My approach was to design a sans serif that would contrast with Arial by being *far more mechanical and rationalized.*. The terminal endings are *precisely sheared at 90°* — a modern note *contrasting the softer, angled endings* in Arial — and a lack of somewhat fussy curves found in Arial’s “a,” “f,” “y,” and “r.” Maybe Arial was too human?