i believe the reason hulu is able to monetize is because they know the industry well. these guys already have the contacts and the content in place. i think y

i believe the reason hulu is able to monetize is because they know the industry well. these guys already have the contacts and the content in place. i think youtube will rise to the top eventually when the show creator realizes that s/he can make more money on youtube. the already established companies that run hulu have a higher cost to operate than youtube. also, since youtube deals with a higher volume of content (both short clips and long clips), they know how to manage/automate a lot of their tasks that in the long run will lower operating expenses (head count). another thing to take note, is that youtube is adding a lot of older content (old tv shows) to their collection. they already have the younger audience, and now they are trying to capture the older audience. the people in the middle who go to hulu are in the 20-30 year old range. this is a smaller segment of the population that is already familiar with youtube, and therefore already recognize the brand. so, if youtube succeeds with capturing the mature audience (people with money), they are establishing a business that is far more leverage-able than hulu.