Alma and Rocky directly competing with RHEL, undercutting RH's business by rebranding RHEL clones to sell cheaper support (since they don't suffer RHEL developm

Alma and Rocky directly competing with RHEL, undercutting RH's business by rebranding RHEL clones to sell cheaper support (since they don't suffer RHEL development costs) is what changed. Why should RH help bad faith competitors?