"SEO Expert Hired and Fired By Ashley Madison Turned on" Hehe. Good catch. I doubt the use of "turned on" was intended to be funny here, given the source, but

"SEO Expert Hired and Fired By Ashley Madison Turned on" Hehe. Good catch. I doubt the use of "turned on" was intended to be funny here, given the source, but it sure does read like a satirical news headline.