True, but there's an marked difference between signing a traditional contract and clicking a ToS button as far as your upfront involvement is concerned. At leas

True, but there's an marked difference between signing a traditional contract and clicking a ToS button as far as your upfront involvement is concerned. At least in my experience, there is much more 'back-and-forth' between parties involved in the more traditional case. There is no such friction when signing on using a ToS button, lowering the amount of time users spent with the contract they are about to sign (and by extension, I would say, their understanding of said agreement).