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If you consider Europe (not the EU by the way) a market, and China, Japan and the rest of Asia separate markets, yes. But Apple can definitely afford to drop t
by tinus_hn 3y ago
If you consider Europe (not the EU by the way) a market, and China, Japan and the rest of Asia separate markets, yes.
But Apple can definitely afford to drop that market, they make their own rules and everyone that invests in them knows it and has been reaping the rewards for decades. And if everyone imports the phones through the UK it’s not like they are completely dropping it anyway.
They’ve threatened to leave a market before, if conditions are such they can’t work:
https://www.macrumors.com/2021/07/12/apple-threatens-to-leave-uk-market/ https://www.macrumors.com/2021/07/12/apple-threatens-to-leav...
- thesnide 3y agoI'd argue that UK and EU aren't of the same size. And threatening is one thing. Actually doing it is another.
- danielbln 3y agoThere is a zero percent chance Apple shareholders would allow dropping the second most important market, that's just delusional. Apple is a public company, what argument would they bring during the shareholder call? "We don't like that the EU forces us to make batteries replaceable, so we only sell via the UK now" - does that seem like something that would go over well to you? And in regards to your link: as much as some of the UK would like to believe otherwise, the EU is a significantly more massive market.
- tinus_hn 3y agoNo the argument would be: ‘we can’t sell the products we want to make in this market, so we’re not going to.’ This isn’t some kindergarten ego fight, it’s about Apple making the products they make and not being forced into making products that are not Apple. If Apple shareholder calls worked like you think we would have all these things every know it all pundit has been demanding for a decade. But we don’t. Because shareholders know and trust that generally Apple does know better.
- danielbln 3y agoAh yes, that's the libertarian dream, isn't it? In reality however, Apple complies with a variety of government regulations already, around radio, power consumption, safety, and so on. This new battery regulation is just one more of those, and just like before, Apple will adhere to it. Why? Because Apple and the shareholders like making money a whole lot more than not making money.
- tinus_hn 3y agoApple is going to make drastic changes, because they are only minimal changes they make all the time. Sure. We’ll see what the future brings.