There is a book/assessment I came across (through HN) called Sparketypes. In it the author talks about people being energized by either “process” or “service,”

There is a book/assessment I came across (through HN) called Sparketypes. In it the author talks about people being energized by either “process” or “service,” and how it’s a spectrum we all fall on… Some people are energized by serving a customer they share a strong affinity for, whereas others are energized by the process of making or discovering something. It’s ideal if that thing they are creating serves someone they care about, but that isn’t the primary source of their energy and motivation. My point in bringing this up is that this essay seems to assume founders must be on the “service” part of the spectrum to stay motivated through the long-term slog of startups, but I don’t necessarily buy that idea. It helps (and I would never recommend someone build for a customer they hate), but it isn’t a necessary pre-requisite if the founder(s) have enough passion for the “process” of creating something compelling for a group of people.