4 ms·

How on earth are they losing money selling a 3000-5000$ _bicycles_ lol. I'm flabbergasted.

• arp242 3y ago
  They spent a lot of money on expansion, opening stores in places like NYC and Tokyo. I'm also betting that since all the parts in their bikes are custom-produced for them, the production cost of their bikes is quite high as well (that is, they're not making that much money per bike).
  • Gasp0de 3y ago
    Then why do they do it? What is the supposed gain from producing your own parts, when mass produced parts like Shimano are available all over the world? Is it to increase sales of their repair services after the warranty ends?
    • arp242 3y ago
      They want to "re-invent the bike". They do (or did) produce some pretty new/innovative designs; I haven't really followed them since they went electric because I'm not that keen on electric bikes, but the original (non-electric) had the lock roll up inside the frame for example, which is pretty nifty. Lots of people also like the design from an aesthetic point of view. "Use standard stuff" has a lot of value, obviously, but it also limits you. This is true for everything: from bike parts to the POSIX API or POSIX shell.
• jbverschoor 3y ago
  They said because of repairs
• Cthulhu_ 3y ago
  It's not about how expensive it is, it's about how much you sell.
  • fleischhauf 3y ago
    how can you lose money with every sale then tho
    • madeofpalk 3y ago
      Maybe they have other expenses?
    • tnolet 3y ago
      You make up for that in volume!