> The reasons franchises, especially superheroes, have been thriving in the last two decades is because of the excessive choice of movies. The general public st

> The reasons franchises, especially superheroes, have been thriving in the last two decades is because of the excessive choice of movies. The general public struggles to pick which one to watch, so they pick franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms. I don’t think this is true. Consolidation of film properties was largely caused by the death of the tape/dvd market, which represented a significant revenue stream for movies, so the studios focused on properties that would have huge box office numbers. Matt Damon talked about this in an interview recently, saying that so many of his movies, like Good Will Hunting, would not be made today because they tended to have long tail VHS sales.