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More movie means more choice in the market to the point of confusion among consumers. Further increasing film output may be detrimental to the market; moviegoer
by coolandsmartrr 3y ago
More movie means more choice in the market to the point of confusion among consumers. Further increasing film output may be detrimental to the market; moviegoers may get alienated by unfamiliar choices, and films may find it more difficult to recoup costs.
The reasons franchises, especially superheroes, have been thriving in the last two decades is because of the excessive choice of movies. The general public struggles to pick which one to watch, so they pick franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms.
The paradox of choice is best illustrated in Sheena Iyengar's "The Art of Choosing." An experiment showed that when supermarket shoppers were presented with more choices for a category (e.g. jam), they stuck to the choices they were already familiar with.
- WalterBright 3y agoDoes the great mass of books available confuse people?
- mitchdoogle 3y agoYes , they are so paralyzed by choice they choose not to read any at all.
- LapsangGuzzler 3y ago> The reasons franchises, especially superheroes, have been thriving in the last two decades is because of the excessive choice of movies. The general public struggles to pick which one to watch, so they pick franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms. I don’t think this is true. Consolidation of film properties was largely caused by the death of the tape/dvd market, which represented a significant revenue stream for movies, so the studios focused on properties that would have huge box office numbers. Matt Damon talked about this in an interview recently, saying that so many of his movies, like Good Will Hunting, would not be made today because they tended to have long tail VHS sales.