100% they hit the right timing. People were looking to move into another platform. https://trends.google.com/trends/explore?date=all&geo=US&q=twitter&hl=en htt

100% they hit the right timing. People were looking to move into another platform. https://trends.google.com/trends/explore?date=all&geo=US&q=twitter&hl=en https://trends.google.com/trends/explore?date=all&geo=US&q=t... My working theory is that because the nature of relationships on Twitter and IG (seed data for Threads) is different, the conversations will be different. If anything, Threads is going to be a hotspot for memes and pic-based content bc the pic features are way better already.