3 ms·
By what metric?
by nancyhn 3y ago
By what metric?
- dspillett 3y agoThe increased number of viable competitors (in terms of mind-share, I'm not suggesting there has been significant movement in terms of capabilities in the last twelve months) and the level of interested in then certainly makes twitter's position rather less comfortable than it might otherwise have been. There certainly seemed to be a number of advertisers who reduced, or entirely removed, their commitments to purchase space on the platform. While many have since reversed somewhat on that, many have not or have not completely unless there has been a major change this quarter (the just full figures I've seen reported in were for 2023Q2 and IIRC the total advertising sales were down >55% compared to 2022Q2). That is two fairly negative indicators with demonstrable evidence. Do you have any positive metrics in mind?