For me it's the "free" part. It's a reminder of what this relationship between consumers and the communications industry really is. To the consumer, free means

For me it's the "free" part. It's a reminder of what this relationship between consumers and the communications industry really is. To the consumer, free means don't have to open our wallets. to mass comm companies, free means they allow users to interact with a platform, and the real purpose of the platform is making lots of revenue by measuring our reactions and preferences and reselling them to potentially unscrupulous users of that data. Like every "free" thing on the web- it's not free. it's a revenue stream. We'd be fools to thing the relationship isn't exploitative or will become excessively so.