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The EU is home to 447 million rich people who buy lots of smartphones. It's easily the biggest market for high-end smartphones in the world. Also as a tangent G

The EU is home to 447 million rich people who buy lots of smartphones. It's easily the biggest market for high-end smartphones in the world. Also as a tangent GDP is pretty useless when talking about how much money individuals have to spend on smartphones.

tgv 3y ago
Apple and Samsung each sold 16M devices in 2020 in the EU, and apparently even 40%-50% more in 2022. That's well over $5B. They're not going to walk away from such a market. Plus, if I understood it properly, India is contemplating a similar law.
RC_ITR 3y ago
> It's easily the biggest market for high-end smartphones in the world. Europe is around 45% smaller than US revenue for Apple (and about 25% of overall revenue) and has lost share every year since at least 2018. [0] The US and Europe see similar volume sales (both way less than Asia).[1] It's just simply not true that Europe is by any means the largest smartphone market at any segment. [0]https://www.bamsec.com/filing/32019322000108?cik=320193 https://www.bamsec.com/filing/32019322000108?cik=320193 [1]https://www.canalys.com/newsroom/global-smartphone-market-2022 https://www.canalys.com/newsroom/global-smartphone-market-20...
- pessimizer 3y ago
  Apple is 45% of the US smartphone market, and something like 20% of Europe's. So Apple's sales will not be the best indicator of anything generalizable to all smartphones.
  - RC_ITR 3y ago
    Apple is 33% of Europe's smartphone market, almost the exact same size as Samsung, the #1 player. Knowing that almost all of Apple's phones are >$800, the fact that 41% of all sales in the EU were >$800 implies that Android isn't some hidden variable here. I'd also like to point out that unit shipments have been in decline (on a y/y basis) for 10 the last 13 quarters. [0] [0] https://www.canalys.com/newsroom/europe-smartphone-market-q1-2023 https://www.canalys.com/newsroom/europe-smartphone-market-q1...

tgv 3y ago

Apple and Samsung each sold 16M devices in 2020 in the EU, and apparently even 40%-50% more in 2022. That's well over $5B. They're not going to walk away from such a market. Plus, if I understood it properly, India is contemplating a similar law.

RC_ITR 3y ago

> It's easily the biggest market for high-end smartphones in the world. Europe is around 45% smaller than US revenue for Apple (and about 25% of overall revenue) and has lost share every year since at least 2018. [0] The US and Europe see similar volume sales (both way less than Asia).[1] It's just simply not true that Europe is by any means the largest smartphone market at any segment. [0]https://www.bamsec.com/filing/32019322000108?cik=320193 https://www.bamsec.com/filing/32019322000108?cik=320193 [1]https://www.canalys.com/newsroom/global-smartphone-market-2022 https://www.canalys.com/newsroom/global-smartphone-market-20...

pessimizer 3y ago
Apple is 45% of the US smartphone market, and something like 20% of Europe's. So Apple's sales will not be the best indicator of anything generalizable to all smartphones.
- RC_ITR 3y ago
  Apple is 33% of Europe's smartphone market, almost the exact same size as Samsung, the #1 player. Knowing that almost all of Apple's phones are >$800, the fact that 41% of all sales in the EU were >$800 implies that Android isn't some hidden variable here. I'd also like to point out that unit shipments have been in decline (on a y/y basis) for 10 the last 13 quarters. [0] [0] https://www.canalys.com/newsroom/europe-smartphone-market-q1-2023 https://www.canalys.com/newsroom/europe-smartphone-market-q1...