In the case of Celsius, this seems like one of those a case of starting with good intentions, but quickly turning into fraud city in desperate attempts to keep

In the case of Celsius, this seems like one of those a case of starting with good intentions, but quickly turning into fraud city in desperate attempts to keep the boat afloat. For the more run-of-the-mill crypto scammers, there's a combination of over-confidence that no one can touch them, or will bother to come after them. Or they just don't even think that far. For a lot of the bullshit influencer pump and dumps, the worst that's happened has been ZachXBT or Coffeezilla exposing your bullshit. Which is a good thing, but the influencer just pops back up with another get rich quick scheme in a couple months for a new group of rubes.