People stopped using it because of enormous mounting social pressure and increasing awareness of its homophobic roots, not as some innate linguistic slide. The

People stopped using it because of enormous mounting social pressure and increasing awareness of its homophobic roots, not as some innate linguistic slide. The "fake and gay" meme comes from 4chan where it has persisted since "gay" was still a pervasive pejorative term, not as a winking post-modern reference to it. Your optimism about the banality of this history is whimsical and it'd be nice to live in that world, but the actual harm of that usage cannot be divorced from the term regardless of your individual intent.