In my totally uneducated opinion, it seems like they lost the "fake it till you make it" race then. It could've worked by prioritizing hooking as many customers

In my totally uneducated opinion, it seems like they lost the "fake it till you make it" race then. It could've worked by prioritizing hooking as many customers in the rapidly expanding e-bike market by looks and price, then deliver later on fresh investor's money, a strategy not unheard of in HN circles. But it's unclear what exactly the problem is - too many returns and/or failed parts or contraction of the e-bike market, or cheaper competition.