5 ms·

> A pretty classic story: ambitious tech company Tech company? I thought they were a fashion brand.

• hughesjj 3y ago
  "tech company" pretty much means "we take investor capital and have a mobile app or webpage" these days. Member WeWork?
• midoridensha 3y ago
  They're both, just like Apple.
• WJW 3y ago
  App-integrated electrical bikes sounds like technology to me. They also have/had a good branding effort going, but so does apple. I don't see why having a brand would disqualify them from being a tech company.
  • the-dude 3y ago
    Oh please. It has FSD? Otherwise maybe it can take a pulse reading through my butt? They are competing with bike manufacturers, which call themselves bike manufacturers and these manufacturers have been producing decent e-bikes for decades now. VanMoof is a fashion brand for hipsters. Always was.