Especially when at introduction of the S3 a few years ago. The only alternatives in the same price range as Van Moof were very ugly / no-brand e-bikes. The S2 p

Especially when at introduction of the S3 a few years ago. The only alternatives in the same price range as Van Moof were very ugly / no-brand e-bikes. The S2 predecessor came in at €3500, the S3 was introduced at €1900. It is/was by all means a cheap bike, with cheap parts, sold at a low price, but with a premium image. However in the last few years a lot has changed, and in no small part thanks to Van Moof. There are now plenty of competitors on the market that are more affordable, use more standard and more easily replaceable parts and have higher build quality. The Van Moof S3 has only gone up in price, while no changes have been made to address it's flaws. So when I bought my S3 bike in 2020 it was a reasonable choice, even though I was well aware of the quality issues. And though almost every part on my bike has been replaced at least once (at no cost to me), I have no regrets of my choice back then; there were practically no alternatives back then. But my next bike will surely not be a Van Moof. The brand has served it's purpose, popularising e-bikes for non-pensioners. But they made a few costly design mistakes, and instead of backtracking they doubled down. In my opinion the automatic electric shifter without a pedal-force sensor is the main flaw. You can't control the shift moment (I guess because manual shift buttons would interfere with the design). The hub gear is not designed for shifting under load, so sooner or later it will break as the auto shifter chooses just the wrong moment. Also due to the lack of a pedal-force sensor, shifting is only based on speed. When going up a hill or with heavy head wind, I would prefer to ride in a lower gear. This requires opening up the app and change the shifting profile. No thank you! TLDR: Either manually controlled shifting or a inclusion of pedal force sensor would have solved 90% procent of the issues with the bike. Refusing to acknowledge such a basic design mistake is a god reason to go bankrupt. So thanks for the effort, but this is the market working as it is supposed to do. Bye bye Van Moof, good riddance