some consumers will pay the premium of ownership over the licence and some won't. if either market has demand fall below a particular threshold, the market will

some consumers will pay the premium of ownership over the licence and some won't. if either market has demand fall below a particular threshold, the market will collapse. this isn't a moral issue, this is simply an effect of a new market for a service substituting effectively for an old market for a good. it's clear that a lot of previous book-owners really just wanted to be able to access a text if there is really a mass misunderstanding by ebook consumers that they don't have rights as part of their licence that they believe they have, the market demand will start shifting back towards ownership