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Once they did away with their iconic branding I couldn't find their beer in stores in the East Bay -- and when I noticed it I didn't recognize it. California La

Once they did away with their iconic branding I couldn't find their beer in stores in the East Bay -- and when I noticed it I didn't recognize it. California Lager was one of my favorite beers. RIP old friend.

samcheng 3y ago
Yeah, that rebrand was a big mistake. It marked exactly when I couldn’t find it at the grocery store and bought something else. Eventually I did find the new yellow box, but by then I was trying new things…
Rapzid 3y ago
Something similar happened with Alpine brewing.