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> 100M signups in five days is impressive at first glance. However, if you do some quick math, you will see that 100M signups (defined by install the app + clic
by helsinkiandrew 3y ago
> 100M signups in five days is impressive at first glance. However, if you do some quick math, you will see that 100M signups (defined by install the app + click a button that says signup with your Instagram account) out of 3.8 billion monthly active Meta users is 3% of their users.
Some better math is 100M out of the 750M or so active monthly users of Instagram outside the EU ~13%
Although many of those will have signed up to see what’s going on and won’t turn into DAU and MAU