But cf. "where a user has to "Like" a Facebook Page in order to access a feature, typically has a 50% or more drop off rate, even when there is something there

But cf. "where a user has to "Like" a Facebook Page in order to access a feature, typically has a 50% or more drop off rate, even when there is something there that is actually worth liking the page to get, such as exclusive content or a great coupon. Putting a Like block on basic content will almost guarantee a 100% drop off rate. Be very, very selective about Like blocks and be sure to tell the user that it is worth it to them." http://peteryared.blogspot.com/2011/02/why-most-facebook-marketing-doesnt-work.html http://peteryared.blogspot.com/2011/02/why-most-facebook-mar...