A semi-successful thing was Yandex Zen, designed to be an anti-social network where you do not have to subscribe to anything since it will show random stuff to

A semi-successful thing was Yandex Zen, designed to be an anti-social network where you do not have to subscribe to anything since it will show random stuff to you and see how you would react. What was great is that it was long tailish, such as you could find yourself reading about train spotting, airplanes and that dude working kitchen in a restaurant. No celebrities unless you really clicked that stuff yourself. Has Yandex not badly mismanaged it at least three times, it could still be relevant by now.