It doesn’t have to necessarily, however, it does have to in inverse proportion to how much their product appeals to the market presently. If your popularity and

It doesn’t have to necessarily, however, it does have to in inverse proportion to how much their product appeals to the market presently. If your popularity and sales, for instance, take a 50% hit, you’d better introduce some new product lines. That doesn’t have to mean abandoning your original recipe product.