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> 100M signups in five days is impressive at first glance. However, if you do some quick math, you will see that 100M signups (defined by install the app + clic
by axlee 3y ago
> 100M signups in five days is impressive at first glance. However, if you do some quick math, you will see that 100M signups (defined by install the app + click a button that says signup with your Instagram account) out of 3.8 billion monthly active Meta users is 3% of their users, i.e. 3 out of 100 Meta users did a low effort action (one-click signup) in the midst of a huge product news cycle.
Threads isn't available in Europe (~500M population), Meta MAU != Instagram MAU, and 5 days isn't 30 days.
- burnished 3y agoIsnt that figure more like a proxy for 'current active users'? Comparing the number of days doesn't seem correct
- axlee 3y agoInstagram has 500M DAU / 2B MAU. A huge chunk of Meta's MAU come from Whatsapp, and Threads isn't promoted there.
- duped 3y agoI'm a meta user and can't login because I don't have an instagram account. I wouldn't hate checking out threads but I can't really be bothered to download another app, sign up, then go to this app, and login. Seems like a waste.
- SketchySeaBeast 3y agoAh, but you don't have to. Just use your Facebook account to sign into Instagram and then sign into Threads with that. Facebook will thank you for saving them the smallest of effort it takes to connect your identities.
- deleted 3y ago[deleted]
- duped 3y agoYou do have to create an Instagram account and you cannot do this from the Threads app. Whether it's tied to my Facebook login is immaterial.