I think the trend is starting to turn. I visit the Great American Beer Festival nearly every year, and there was definitely a period where everyone was all-in

I think the trend is starting to turn. I visit the Great American Beer Festival nearly every year, and there was definitely a period where everyone was all-in on relatively extreme beers: ipas, sours, bourbon-barrel aged stouts. Last year, I saw a refreshing trend towards pilsners, lighter lagers, and ambers. I feel like GABF is a bit of a bellweather for these things - west coast craft beer bars will probably take a few years to catch up, but I think we're headed in the right direction.