"At Shopify, our approach to product reviews is different. " Ah yes, apparently the only thing every single company I've ever worked for has in common is that

"At Shopify, our approach to product reviews is different. " Ah yes, apparently the only thing every single company I've ever worked for has in common is that each and every one is a special snowflake. From his perspective: they have dual career ladders, PMs iterate over the same product for longer periods of time, driven by close customer feedback. What company doesn't say they do this?