"Don't be evil" is a very weak statement of ethics; let's hope it's not the high-water mark! Corporate evilness is a function of market forces over time, as li

"Don't be evil" is a very weak statement of ethics; let's hope it's not the high-water mark! Corporate evilness is a function of market forces over time, as limited by culture. You'd have to look for a corporation whose market grows as a result of being good. For Google initially, to get people to trust it with email and search to get the scale required for its flywheel. Also note that any culture strong enough to resist market forces requires strong selection mechanisms if not group-think and sacrifice. One example is Veeva, a public benefit corporation that does Java infrastructure for pharma trials. Even more than most enterprise X-AAS companies, they have a small number of large customers, so they grow by being compliant to their concerns. Normally competitors would not share infrastructure, but here it helps since the pharma companies both gain leverage against the FDA by having consistent processes, and share implementation of common FDA mandates. It helps that software infrastructure for trials is definitely not a differentiator in the market for drugs (though it can be a moat against competitors if properly designed). The head of Veeva took this opportunity to remake the company as a public benefit corporation, with an internal culture of service (albeit with a managerial bias towards data-driven decisions circa 2018). Mostly experienced dev's with families. A pure-culture play is Expensify, which does expense reporting. They know the business is not sexy, so they opted for a thoroughly employee-oriented culture to attract people who have a good work-life balance. They support work-anywhere and have had regular employee work retreats in various countries. They have their own tech stack, so it's insular both ways. Lots of younger wondering self-taught good people. A rare fintech success story. Of course, the best example is Apple. Services and high prices notwithstanding, they decided to put themselves squarely behind the user instead of abusing them through ads and such. Famously strong culture, surprisingly decentralized, fantastic stack for the legacy and scale, etc. Apple is the only company I know of any size that intentionally shapes their market and inputs to do good. (Whether history will forgive them their benefits to China is another question.)