Historically, I've been a huge fan of OTA TV, but I just can't watch it anymore, because it's primarily an ad delivery platform. Even newscasts have home shoppi

Historically, I've been a huge fan of OTA TV, but I just can't watch it anymore, because it's primarily an ad delivery platform. Even newscasts have home shopping segments now. The only exception is Public TV, as they are prohibited from interrupting a program for sponsor underwriting acknowledgement [1]. The major broadcasters (meaning full power commercial licensees with network affiliations only) have the legal ability to charge cable and satellite retransmission fees [2]. That means that they can monetize (1) cable, (2) satellite, and (3) their own OTT services beyond advertising. However, 20 percent still watch free OTA TV, which is a wrench in the spokes of their funding model. The major broadcasters lose their statutory right to retransmission fees if they drop OTA broadcasts. So they next best thing they can do is switch to ATSC 3.0, and enable encryption, which would effectively kill off that 20%, who they would hope go to cable, satellite, or their own OTT service that they can charge for at their discretion. It's my opinion that, in cases involving the major broadcasters, ATSC 3.0 has the upside of killing off OTA viewing and that is the reason why the major broadcasters like it. [1] 47 CFR 73.621(e): https://www.ecfr.gov/current/title-47/part-73/section-73.621#p-73.621(e) https://www.ecfr.gov/current/title-47/part-73/section-73.621... [2] https://www.fcc.gov/media/policy/retransmission-consent https://www.fcc.gov/media/policy/retransmission-consent