Or he's just a market savvy who understands his demographic. Ask your typical hipster beardo to gift you a handle of vodka and you're probably going to see the

Or he's just a market savvy who understands his demographic. Ask your typical hipster beardo to gift you a handle of vodka and you're probably going to see the backside of an iPhone as he suddenly turns away to answer a very important call. But ask for a borderline craft brew with ironic graphic design themes on the can and you might get shown some semblance of mutual respect as a fellow man of taste and culture who has thoughtfully given him a guilt-free excuse to go in the store and help himself to some of the same.