> I'm not a beer guy, but as I understand it many craft beers are actually made through contract brewers. Same thing with spirits like whiskey. There's massive

> I'm not a beer guy, but as I understand it many craft beers are actually made through contract brewers. Same thing with spirits like whiskey. There's massive distillery named MGP that makes a ton of whiskey but they don't market or sell any direct. They sell to companies that want to sell a whiskey brand. They're known as a "production contractor". This way you can bring a product to market but you don't have to vertically integrate the production of it.