IIRC OTA use is climbing. I believe a lot of the market is lower income and/or rural. New user so not sure if I can post a link but a 2022 Nielsen report: > Ni

IIRC OTA use is climbing. I believe a lot of the market is lower income and/or rural. New user so not sure if I can post a link but a 2022 Nielsen report: > Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs. > The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%. > People in homes that go over-the-air but don’t stream have an average age of 61, only 13% of them have children and their median income is $22,800. > People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.