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That number just seems high. My (obviously very anecdotal) evidence from everyone I know sits at 0%. Even the ones who don't have cable aren't using OTA.
by jaywalk 3y ago
That number just seems high. My (obviously very anecdotal) evidence from everyone I know sits at 0%. Even the ones who don't have cable aren't using OTA.
- dsab 3y agoSame story. Even my mother, 50 is watching turkish soap opera online and learning turkish language, because she dont want to wait for official releases or subtitles. This ATSC standard arrived 20 years too late.
- PhazonJim 3y agoIIRC OTA use is climbing. I believe a lot of the market is lower income and/or rural. New user so not sure if I can post a link but a 2022 Nielsen report: > Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs. > The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%. > People in homes that go over-the-air but don’t stream have an average age of 61, only 13% of them have children and their median income is $22,800. > People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.
- bityard 3y agoThe set of people you know is not a random sample of US demographics...