4 ms·

I'm a little concerned about the phenomenon I've noticed on the shelves lately which is that every brand seems to be first, putting the ABV content in larger an

I'm a little concerned about the phenomenon I've noticed on the shelves lately which is that every brand seems to be first, putting the ABV content in larger and larger font and a more prominent position on the label with each new offering, and that they are now starting to clock in at doppel and trippel and barley wine levels of alcohol on a regular basis. The number of casual drinking beers that have hit 10% or even 11% ABV which used to be an extremely exotic and limited availability product is insane. the likes of Delirium tremens are now looking tame by comparison to some of these general market beers i.e. voodoo ranger and raging bitch.

gffrd 3y ago
I once had a homeless fella ask me to buy him a beer by name: Voodoo Ranger. Which is like 9% alcohol, sold in 16oz cans. As casual drinkers drink less, maybe we're not the target market …
- mynameishere 3y ago
  He must have had you pegged for a sucker. When bums spend their own money they are strictly economical. That means handles of vodka, fortified wine, or (maybe) something like Steel Reserve.
  - ChainOfFools 3y ago
    Or he's just a market savvy who understands his demographic. Ask your typical hipster beardo to gift you a handle of vodka and you're probably going to see the backside of an iPhone as he suddenly turns away to answer a very important call. But ask for a borderline craft brew with ironic graphic design themes on the can and you might get shown some semblance of mutual respect as a fellow man of taste and culture who has thoughtfully given him a guilt-free excuse to go in the store and help himself to some of the same.
  - gffrd 3y ago
    He did pretty well. He was our neigbborhood bum, and positioned himself outside the high-end grocer. He expressed enjoying his lifestyle, and seemed to relish his “role” … almost leaning in to cultural stereotypes and subverting them.
sterwill 3y ago
I like having the ABV in big print so I can avoid the super high ones. It's a bonus for me!

gffrd 3y ago

I once had a homeless fella ask me to buy him a beer by name: Voodoo Ranger. Which is like 9% alcohol, sold in 16oz cans. As casual drinkers drink less, maybe we're not the target market …

mynameishere 3y ago
He must have had you pegged for a sucker. When bums spend their own money they are strictly economical. That means handles of vodka, fortified wine, or (maybe) something like Steel Reserve.
- ChainOfFools 3y ago
  Or he's just a market savvy who understands his demographic. Ask your typical hipster beardo to gift you a handle of vodka and you're probably going to see the backside of an iPhone as he suddenly turns away to answer a very important call. But ask for a borderline craft brew with ironic graphic design themes on the can and you might get shown some semblance of mutual respect as a fellow man of taste and culture who has thoughtfully given him a guilt-free excuse to go in the store and help himself to some of the same.
- gffrd 3y ago
  He did pretty well. He was our neigbborhood bum, and positioned himself outside the high-end grocer. He expressed enjoying his lifestyle, and seemed to relish his “role” … almost leaning in to cultural stereotypes and subverting them.

sterwill 3y ago

I like having the ABV in big print so I can avoid the super high ones. It's a bonus for me!