> dynamic ad insertion plus things like overlays and interactive application ads > “a viewer who gets home at 6:10 pm and wants to watch the entire 6 p.m. loca

> dynamic ad insertion plus things like overlays and interactive application ads > “a viewer who gets home at 6:10 pm and wants to watch the entire 6 p.m. local news will be able to ‘start over’ after watching a very short sponsorship message,” > Display ads will also occur whenever a viewer pauses their video feed under Scripps’ ‘Pause Ads’ feature Obviously who doesn't want that when watching a dying media?