4 ms·

Too little too late.

by brian_herman 3y ago

parl_match 3y ago
>20% of American TV watchers still use broadcast TV.
- jaywalk 3y ago
  That number just seems high. My (obviously very anecdotal) evidence from everyone I know sits at 0%. Even the ones who don't have cable aren't using OTA.
  - dsab 3y ago
    Same story. Even my mother, 50 is watching turkish soap opera online and learning turkish language, because she dont want to wait for official releases or subtitles. This ATSC standard arrived 20 years too late.
  - PhazonJim 3y ago
    IIRC OTA use is climbing. I believe a lot of the market is lower income and/or rural. New user so not sure if I can post a link but a 2022 Nielsen report: > Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs. > The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%. > People in homes that go over-the-air but don’t stream have an average age of 61, only 13% of them have children and their median income is $22,800. > People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.
  - bityard 3y ago
    The set of people you know is not a random sample of US demographics...
- gwbas1c 3y ago
  I wonder which part of that statistic I'm in? I watch broadcast TV a few times a year. (But, if I didn't work, I wouldn't miss it.) I put an antenna (and HDHomerun) in my house so I wouldn't have to pay for cable; but one major motivating factor was for emergency broadcasts. In the five years I've been in my house, I used live TV to know how long to hide in my basement during a tornado warning.

Too little too late.

parl_match 3y ago

>20% of American TV watchers still use broadcast TV.

jaywalk 3y ago
That number just seems high. My (obviously very anecdotal) evidence from everyone I know sits at 0%. Even the ones who don't have cable aren't using OTA.
- dsab 3y ago
  Same story. Even my mother, 50 is watching turkish soap opera online and learning turkish language, because she dont want to wait for official releases or subtitles. This ATSC standard arrived 20 years too late.
- PhazonJim 3y ago
  IIRC OTA use is climbing. I believe a lot of the market is lower income and/or rural. New user so not sure if I can post a link but a 2022 Nielsen report: > Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs. > The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%. > People in homes that go over-the-air but don’t stream have an average age of 61, only 13% of them have children and their median income is $22,800. > People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.
- bityard 3y ago
  The set of people you know is not a random sample of US demographics...
gwbas1c 3y ago
I wonder which part of that statistic I'm in? I watch broadcast TV a few times a year. (But, if I didn't work, I wouldn't miss it.) I put an antenna (and HDHomerun) in my house so I wouldn't have to pay for cable; but one major motivating factor was for emergency broadcasts. In the five years I've been in my house, I used live TV to know how long to hide in my basement during a tornado warning.