I don't see any reason to see it as pretending. Ultimately they want to get rid of as much labor in the production pipeline as possible. They see "replace all

I don't see any reason to see it as pretending. Ultimately they want to get rid of as much labor in the production pipeline as possible. They see "replace all of them with AI" as inevitable and utmost required for profit maximization, and therefore, every extra day of a writer being hired for even the smallest compensation is, to them, a great act of charity towards undesired and eventually irrelevant workers. So writers and actors causing an issue in the face of that 'charity' is deserving of the harshest and coldest response possible.