The divisor is also getting bigger. Ads were pretty comfy in the age of print (there were only so many physical copies people were willing to buy), but now the

The divisor is also getting bigger. Ads were pretty comfy in the age of print (there were only so many physical copies people were willing to buy), but now there is effectively unlimited real estate on the internet, people keep throwing up new sites (real and spam) that fight for the pie, and there are always new people looking to make it as influencers or streamers, which are now the most common answer in the US to “what do you want to be when you grow up”. So now an “easy” way to get money has quickly become a race to the bottom.