I wonder if it depends on demographic (almost certainly does). Maybe the “hip” crowd is losing interest in microbreweries and drinking culture, while the “stru

I wonder if it depends on demographic (almost certainly does). Maybe the “hip” crowd is losing interest in microbreweries and drinking culture, while the “struggling” crowd has increased drinking. And the types of alcohol which appeal to each is different. Totally hypothetical here, as I have no data behind this at all.