2 ms·
Online ad spending keeps increasing every year, so it can't be dying https://www.insiderintelligence.com/topics/storage/02a37118657df0135e9f32952b4770c3/279253
by seydor 3y ago
Online ad spending keeps increasing every year, so it can't be dying
https://www.insiderintelligence.com/topics/storage/02a37118657df0135e9f32952b4770c3/279253 https://www.insiderintelligence.com/topics/storage/02a371186...
It's just that google + fb are increasingly keeping bigger and bigger piece of the pie for themselves, which among others enriches their workers to the detrimment of content creators. Monopoly is to blame here, not a natural death
- MattGaiser 3y agoSomething increasing in spend every year doesn’t mean the overall profits from it are increasing (I am not sure whether or not they are). People spend more on food delivery every year. The profits remain elusive as the cost also climbs.
- bobthepanda 3y agoThe divisor is also getting bigger. Ads were pretty comfy in the age of print (there were only so many physical copies people were willing to buy), but now there is effectively unlimited real estate on the internet, people keep throwing up new sites (real and spam) that fight for the pie, and there are always new people looking to make it as influencers or streamers, which are now the most common answer in the US to “what do you want to be when you grow up”. So now an “easy” way to get money has quickly become a race to the bottom.