I think it's pretty obvious just as a consumer that banner ads don't work. No one deliberately clicks on them, and meanwhile every major site has obvious scam a

I think it's pretty obvious just as a consumer that banner ads don't work. No one deliberately clicks on them, and meanwhile every major site has obvious scam ads on it. Magazines always had scam ads, but they were in the back pages in small print. Now the scam ads are quite prominent (and disgusting). People in general like ads: they sing jingles, they talk about funny Super Bowl ads, they buy the mattress their podcast host recommends, they cut out magazine ads as mini-posters, they follow Instagram influencers (glamorous product placement), etc. No one likes banner ads. They have had no impact on pop culture since "punch the monkey" and "one weird trick" (both scams, btw), and in general, they are worthless, so the whole market for them is rotten.