I skimmed the article, so not sure that it hit on this point. But "solve your problem" might be better understood as "join with people doing things, solve their

I skimmed the article, so not sure that it hit on this point. But "solve your problem" might be better understood as "join with people doing things, solve their pain points." You're making those pain points to be yours. Even better if you can join multiple teams of people over time doing roughly similar things and identify common pain points.