When I go to the store, I see the same old flavors rebranded as something new and maybe put on a new medium (ex: casava chips). When I see people grocery shop,

When I go to the store, I see the same old flavors rebranded as something new and maybe put on a new medium (ex: casava chips). When I see people grocery shop, they aren't looking for exotic meats, they want chicken breasts and ground beef. People attach themselves to specific products and specific flavors for life (some people are lifelong coke drinkers and hate Pepsi). People like what's familiar and they find comfort in it. Unless you have a killer marketing plan to get consumers to try your new flavors, betting on comfort and familiarity and differentiating on something the consumer is passionate about, such as cost or climate impact, is a winning strategy.