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Ad targeting by income. It wouldn't make sense to advertise luxury vehicles to someone making $30k/year, for example.
by 34679 3y ago
Ad targeting by income. It wouldn't make sense to advertise luxury vehicles to someone making $30k/year, for example.
- lmkg 3y agoThere are also entire industries that target low income individuals, such as diploma mills and payday loans. I can also imagine specific ads targeted at small business owners, or landlords. Either of those are easy to parse (imprecisely) by the presence of specific forms in the return.
- robertlagrant 3y agoAnd cheaper cars. It's not all negative. It's just different products for different segments. High income earners will get targeted with vanity degrees and ludicrously expensive "experiences".
- DropInIn 3y agoCheaper with higher profit margins, therefore a worse deal....